Grupo Firmas Globales

Multimedios was founded in 1940 when Jesús Dionisio González acquired Monterrey radio station XEX, where he had formerly worked, for 12,500 pesos. After World War II, the Mexican government requested the XEX callsign to build a national clear-channel station, and González selected the XEAW call letters, which had formerly belonged to a station in Reynosa, Tamaulipas. In the 1950s, the group became known as Organización Estrellas de Oro ("Gold Stars Organization"), which in the 1990s changed its name to Multimedios Estrellas de Oro and later Grupo Multimedios.

Multimedios entered the television business in 1968 when it launched XHAW-TV channel 12 in Monterrey. Further expansion would come in the 1980s and 1990s when the federal government made available dozens of new radio and TV stations, leading to Multimedios establishing a broadcast presence in cities including Tijuana, Chihuahua, and Tampico.