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Private company

Grupo Poma

El Salvadoran business conglomerate

Grupo Poma is a family-owned conglomerate based in El Salvador. It is considered one of the 50 largest companies in the Central American region. The group is currently led by Fernando Poma.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1919Founded1

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Grupo Poma is a family-owned conglomerate based in El Salvador. It is considered one of the 50 largest companies in the Central American region. The group is currently led by Fernando Poma. Its business activities include automobile dealerships, real estate development, industrial manufacturing, and hotels, as well as investments in telecommunications and various non-profit organizations.2

Corporate structure

Grupo Poma sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Grupo Poma San Salvador

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Early years

The company was founded in 1915 by Bartolomé Poma, a Spanish entrepreneur who arrived in El Salvador and established an automotive transport company. By 1918, he obtained the representation for Hudson and Essex vehicles. Despite a major fire in the company's early years, it rebuilt a new garage in 1920.

The firm survived significant challenges, including the Great Depression and World War II, the latter of which forced a temporary closure in 1943 due to a lack of imported vehicles. Over the following decades, the group diversified into the hotel and real estate sectors.

The group also developed internal capabilities in financing and risk management through its Autofácil division, which provides automotive credit in markets with low banking penetration across the region.

Consolidation and present day

Currently, Grupo Poma operates in nine countries across the Americas. In 2025, Fernando Poma assumed the presidency of the conglomerate.

From Wikipedia’s article on Grupo Poma, shared under CC BY-SA 4.0.3

Leadership

Who has led Grupo Poma, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • automotive industry

Listed on Wikidata.1

The conglomerate is organized into six primary divisions:

Excel Automotriz: The largest automotive distributor in Central America, representing brands such as Toyota, BMW, Mitsubishi, and Chevrolet.

Grupo Roble: Dedicated to the construction and management of shopping centers and office spaces.

Real Hotels & Resorts: Operates chains including InterContinental, Marriott, and Choice Hotels.

Read the full text

Grupo Solaire: Focuses on industrial manufacturing of architectural aluminum and glass.

Autofácil: The financial division specialized in automotive loans.

Multiplaza: A chain of high-end shopping malls with operations in El Salvador, Honduras, Panama, Costa Rica, and Colombia.

From Wikipedia’s article on Grupo Poma, shared under CC BY-SA 4.0.3

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 1919Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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