Private company

Haglöfs

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons4

Haglöfs AB is an outdoor equipment brand founded in 1914 in Sweden by Wiktor Haglöf.2 It is part of ASICS Japan.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1914Founded1
  • Industryclothing industry, sporting goods industry1
  • HeadquartersSweden1
  • Founded inTorsång1
  • Websitewww.haglofs.se
  • Legal formaktiebolag1
  • LEI549300WJ7CYBWEROEX453
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressGustavslundsvägen 141, 167 51 Bromma, Sweden3
  • Registered withSwedish Companies Registration Office, 556054-86943

Haglöfs AB is an outdoor equipment brand founded in 1914 in Sweden by Wiktor Haglöf.2

Products and brands

  • outdoor gear

Listed on Wikidata.1

Haglöfs is sold in 28 markets via: Wholesale (direct accounts as well as through distributors), has e-commerce in 13 countries, and runs 12 own stores.

Haglöfs operates through subsidiaries in Sweden, Norway, Finland, Denmark, Germany, UK, and has its own operations in France.

Haglöfs designs, develops and markets clothing, shoes and hardware for outdoor use from its head office in Alvik, Stockholm, Sweden. Haglöfs does not own any factories, but collaborates with a network of over 90 material suppliers and manufacturers of clothing, footwear and hardware across 17 countries. The majority of Haglöfs' products are sent to their warehouse in Eskilstuna, Sweden, from where they are distributed to various sales channels.

On 12 July 2010, Haglöfs became a wholly owned subsidiary of the Japanese sportswear brand Asics, which bought Haglöfs for ¥11.4 billion ($128.7 million)

Read the full text

In 2022, the company sold products for SEK 976 million and had 238 employees worldwide, of which 190 were in Sweden.

On 18 December 2023, LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics.

From Wikipedia’s article on Haglöfs, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Former owners and parents

From Wikidata.1

Timeline

  1. Jul 2010Acquired Acquired by ASICS Japan1
  2. 1914Founded Founded in Torsång1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5