.jpg){kind=link}
The story
Hamoud was founded in 1878. Its first factory was in the Belcourt neighbourhood of Algiers, it is among the country's oldest companies.
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavour. This drink, known today as SELECTO, is part of the Algerian identity heritage.
In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street, still the company's headquarters. Later, Hamoud Boualem launched a lemon drink under the Slim label with the slogan "Slim, le citron qui prime." Today, the Slim brand has five flavours (lemon, orange, green apple, pineapple and bitter).
The Hamoud and Hafiz families merged, and the company became an LLC. In 2003, Hamoud Boualem modernised its installations and launched the PET format which completes its range of returnable glass. The company is increasingly opening up to the export market. It inaugurated a new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and meet increasing demand.
The Can was launched in 2017.
In 2018, Hamoud Boualem launched Lim ON, its new range of drinks with carbonated fruit juices, available in three flavours: Citrus, Orange pulp and Mojito. In 2020, the PET was launched in 33cl and 1L capacity.
From Wikipedia’s article on Hamoud Boualem, shared under CC BY-SA 4.0.4