Hard Candy, LLC

Overview

• Websitewww.hardcandy.com

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Hard Candy is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics) and his brother Reuben Einstein. The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstrom. In that same year, actress Alicia Silverstone appeared on the Late Show with David Letterman and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand. Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.²

Products and brands

• cosmetics

Listed on Wikidata.¹

Timeline

1. 1995Founded Founded¹

Links

• Websitewww.hardcandy.com¹
• WikipediaHard Candy (cosmetics)
• WikidataQ5655156