Private company

Hatch

Amsterdam-based company operating an ecommerce platform1

Hatch is an Amsterdam-based ecommerce platform that was founded in July 2011 under the name Iceleads by serial entrepreneur Joris Kroese and founding partner Icecat as being part of the iMerge group that provided EUR 500,000 seed capital. The company developed a Where to Buy platform that allows brands to connect with online retailers.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2011Founded1

Hatch is an Amsterdam-based ecommerce platform that was founded in July 2011 under the name Iceleads by serial entrepreneur Joris Kroese and founding partner Icecat as being part of the iMerge group that provided EUR 500,000 seed capital. The company developed a Where to Buy platform that allows brands to connect with online retailers.2

Timeline

  1. 2011Founded Founded1

Sources

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