The story
On 24 November 2015, Haye and his new promotion and management team, Salter Brothers Entertainment, announced his comeback fight against WBA #10 ranked heavyweight Mark de Mori. The fight took place on 16 January 2016 (marketed by Salter Brothers Entertainment as "Haye Day") at the O2 Arena in London, and was Haye's first fight in more than three years since stopping Derek Chisora in 2012. Coming into the fight, Australian De Mori had lost only once in 33 career bouts and 26 of his 29 victories had come via knockout, albeit against limited opposition. It was announced on 6 January 2016 that Haye and the Salter Brothers had struck a deal for the comeback fight to be shown on free-to-air entertainment channel Dave, the largest non-PSB broadcaster in the UK and the channel's first ever live sport broadcast. Salter Brothers Entertainment also partnered with YouTube to live-stream the event outside of the UK to a global audience for free.
On 20 January 2017, Haye announced he would combine his Hayemaker promotions with Richard Schaefer's Ringstar Sport to create Hayemaker Ringstar, which would be based in the UK and rival Eddie Hearn's Matchroom Sport and Frank Warren's Queensberry Promotions. They would also promote shows in the US. Shaefer stated in a press release that he had intended to promote in the UK for some years and spoke of his excitement to be in partnership with Haye.
At an official press conference on 12 July 2017, Hayemaker Ringstar announced they had agreed a TV rights deal with the biggest multichannel broadcaster in the UK, UKTV, for entertainment channel Dave. The deal would be for 3 years which would show five fight nights per year. Hayemaker Ringstar also introduced its latest signings, Olympics silver medalist, heavyweight Joe Joyce, Olympian Qais Ashfaq, European champion Willy Hutchinson and former 10-time world kickboxing champion Michael 'Venom' Page.
On 6 September 2017, an official announcement was made for the first boxing event which would take place at Indigo, The O2 arena in London on 20 October 2017. Haye confirmed that Joe Joyce would headline the card, making his debut against experienced former WBO Inter-Continental champion Ian Lewison (12-3, 8 KOs).
From Wikipedia’s article on Hayemaker Promotions, shared under CC BY-SA 4.0.3