Private company
Logo: healthywage.com3
Health and wellness company
HealthyWage is a for-profit health and wellness company that provides weight loss and fitness challenges with cash prizes. The company is noted for pushing public discussion on health incentive issues, and for launching programs that use various combinations of cash prizes, financial commitment, social motivation and positive peer pressure to achieve weight loss and fitness results at the corporate and consumer levels.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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HealthyWage is a for-profit health and wellness company that provides weight loss and fitness challenges with cash prizes. The company is noted for pushing public discussion on health incentive issues, and for launching programs that use various combinations of cash prizes, financial commitment, social motivation and positive peer pressure to achieve weight loss and fitness results at the corporate and consumer levels.2
HealthyWage was founded in 2009 in New York City by former healthcare consultant David Roddenberry and his colleague Jimmy Fleming. The company launched its website later that year at TechCrunch in San Francisco. In January 2010, the company became the first in the United States to offer cash weight loss incentives directly to consumers.
From Wikipedia’s article on HealthyWage, shared under CC BY-SA 4.0.4
HealthyWage develops programming based on academic and industry research on the impact of financial incentives and social networking on the effectiveness of wellness program outcomes. HealthyWage programs are available directly to consumers and also through many large employers, including Fortune 500 companies, school districts, state and local governments and other employers.
HealthyWager
The HealthyWager program allows participants to "bet" on their weight loss. Each participant uses the HealthyWager prize calculator to find out what cash prize HealthyWage will pay based on how much the participant is willing to "wager," how much weight the participant wants to lose, and how much time the participant needs to reach that weight loss goal. Participants who achieve their goal in the agreed timeframe win the prize. The model provides a double incentivization in the form of loss aversion and the opportunity to gain.
Step Challenges
HealthyWage Step Challenges use activity-tracking devices to allow individuals and teams to compete for cash prizes and to increase their physical activity. Participants each pay a fee into the "pot" at the beginning of the challenge. Participants that meet their activity goal by the end of the challenge (typically by increasing their average daily steps by a given percentage) win an equal share of the pot.
Jackpot Challenges
HealthyWage Jackpot Challenges are weight loss competitions in which individuals and teams (generally 4 to 9 teammates) compete to lose a set percentage of their body weight by the end of the challenge. Each participant pays a fee into the "pot" at the beginning of the challenge. At the end of the challenge, all of the successful participants and/or teams win an equal share of the pot.
$10,000 Team Challenge
The $10,000 Team Challenge is a weight loss competition in which teams of five use teamwork and tools to lose weight over a period of time (usually 90 days). HealthyWage pays a large prize to the participants with the greatest percentage weight loss. The team wins as a group, so every team member has a stake in every other team member's success.
From Wikipedia’s article on HealthyWage, shared under CC BY-SA 4.0.4
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