Private company

Hearts on Fire

American diamond manufacturer and jewelry design company

Hearts On Fire is a diamond jewelry brand marketed by the Chow Tai Fook Jewellery Group of Hong Kong. The brand was founded in 1996 in Boston, Massachusetts, United States, and purchased by Chow Tai Fook in 2014.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1
  • Industryretail1
  • HeadquartersBoston1
  • Legal formLimited Liability Company3
  • LEI549300WI4N63LXWSDP583
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O Tish L. Berard, 02110 Boston, United States3

Hearts On Fire is a diamond jewelry brand marketed by the Chow Tai Fook Jewellery Group of Hong Kong. The brand was founded in 1996 in Boston, Massachusetts, United States, and purchased by Chow Tai Fook in 2014.2

The story

1996: Hearts On Fire founded by Glenn and Susan Rothman in Boston, Massachusetts, United States

1998: The company established a presence to Asia-Pacific region and the Caribbean.

1999: The company launched its first collection of diamond jewelry, creating diamond rings and earrings.

2002: Hearts On Fire obtained a design patent for its "Dream" design, a 69-facet modified square cut.

2006: Partnered with lingerie company Victoria's Secret to create one of the world's most expensive bras, the Victoria's Secret Hearts On Fire Diamond Fantasy Bra, valued at US$6.5 million.

2008: Launched a diamond chandelier using more than 3,300 diamonds weighing over 1,000 carats to celebrate the 60th anniversary of the Emmy Awards.

2014: Hearts On Fire was sold to Chow Tai Fook Jewellery Group, one of the world's largest retailers of jewelry, for US$150 million.

April 2021: Chow Tai Fook named Rita Maltez the Global President of Hearts On Fire

Read the full text

May 2022: Chow Tai Fook named Rebecca Foerster President of Hearts On Fire, North America

September 2023: Chow Tai Fook named Yunjo Lee, Chief Creative Officer of Hearts on Fire

From Wikipedia’s article on Hearts on Fire (company), shared under CC BY-SA 4.0.4

Products and brands

  • jewelry

Listed on Wikidata.1

Timeline

  1. 1996Founded Founded1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$1.1M 2020–2020
Money received by yearMoney received by year, 2020–2020: $1.1M in all. PPP loans $1.1M.$0$500K$1M$1.5M2020 · PPP loans: $1.1M2020
Figures by year
YearPPP loansTotal
2020$1.1M$1.1M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA5. Matched to this company by name and state.

  1. Jun 5, 2020$1.1M PPP loan (first draw) from Wells Fargo Bank, National Association5To HEARTS ON FIRE COMPANY LLC, Boston MA; $1.1M forgiven Jun 25, 2021