Hellenic Duty Free Shops

1900s

The company was founded in 1979 to provide duty-free goods to travelers leaving through Greek border checkpoints. Two shops were launched, one at the Eastern, and one at the Western Airport in Athens, Greece.

In 1998 "Hellenic Duty Free Shops" was listed on the Athens Stock Exchange.

The abolition of the sale of duty-free goods to passengers travelling within Europe in 1999 was a crucial point for the future of duty-free shopping. By adopting single discount prices (travel value policy) in all product categories (with the exception of tobacco and alcohol), the company maintained its special prices by absorbing, along with its suppliers, taxes, and duties.

In 2000 the first stage of privatization was completed with the transfer of a 79% stake to the Agricultural Bank of Greece (ATE).

2000s

In 2000, the new Athens Airport was opened in the area of Spata Attica. The commercial area in the new airport was designed on the basis of the specifications for modern shopping centers, creating new growth prospects. The company launched four shops there. Today, at Athens International Airport, 31 shops are in operation (12 in intra-Schengen Departures, 12 on the extra-Schengen Departures level, four in the free zone and three in the Arrivals hall, in the baggage claim area).

In 2006 privatization of the company was completed. "Links London Ltd" and "Elmec Sports SA" were acquired in 2006 and 2007, respectively. The subsidiary «Hellenic Distributions SΑ» was founded in 2001.

Re-branding

The need for renewing the company's image led the management to create a new logo in 2009. It combines the company's commercial activity, retaining elements of the old logo, such as the word "Hellenic" and the blue colour. The key feature of the new logo is the orange handle. Apart from referring to a commercial transaction as it symbolizes a shopping bag, the mark also portrays a smile. It is accompanied by the motto «The pleasure of travel».

Subsidiary company

Hellenic Distributions

Hellenic Duty Free Shops owns the subsidiary Hellenic Distributions, which was formed in September 2000. The company was created to cover the legal gap left by the establishment of the parent company Hellenic Duty Free ShopsS Α.Ε. The parent company was unable, according to its statutes, to establish shops for personnel, shops in arrivals halls at airports, in common access areas, at points in other words, which do not serve the travelling public. It was also unable to become involved in the wholesale and ship supply sectors.

The company, Hellenic Distributions, today has a network of shops at airports and ports throughout the country, including a personnel store, shops located in common access areas in airports, e.g. Triton, in the free zone at Athens International Airport, the shop at Anchialos airport, etc.

Since 2005, it has been active in the ship supply sector and is the exclusive distributor in Greece of products from the companies Philip Morris, Papastratos, Pernod Ricard, Hershey's, World Brands Duty Free, William Grants, Ian Macleod, Quality Spirits International, Monus Doo, Nemiroff, Efe Alkollu, Imperial Tobacco and Phoenicia Fereos.

The FF Group was formed in 2010, following the merger of the three companies Folli Follie, Hellenic Duty Free Shops and Elmec Sport, into Hellenic Duty Free Shops. The merger was finalized on 31 December 2010.

The group has 700 sales outlets and 5,900 personnel. In particular, following its alliance with Fosun International, it is expected to strengthen its presence in Asia to an even greater extent.

The FF Group controls the subsidiary Links London, which was bought out in July 2006. It is an English brand of jewellery, watches and luxury items. Its network numbers 44 shops and 22 sales outlets in commercial centres worldwide. It has been awarded «Jewellery Brand of the Υear» at UK jewellery awards, and was the creator of the official jewellery collection for the 2012 Olympic Games.

Elmec Sport S.A. was acquired in October 2007. It has 120 shops in Greece, Cyprus, Rumania and Bulgaria, while it manages «Attica The Department Store", "Golden Attica", the "Factory Outlet" and the "Factory Outlet Airport". It has a network of shops selling Nike products in Greece, and the right to the wholesale distribution of Converse products.