The story
Herff-Brooks formed in 1913 to take on the sales of the Marathon Motor Works of Nashville, Tennessee. By 1915 Herff-Brooks purchased the now defunct Marathon machinery, and along with some personnel set up a new factory at the Wayne Works in Richmond, Indiana.
Herff-Brooks were identical to the 1914 Marathons with minor improvements. A 40 hp four-cylinder car, at $1,100, and a 50 hp six-cylinder car, at $1,375 were offered. For 1915 a 25 hp car, selling at $765, was added.
H. H. Brooks, former Sales Manager for Marathon was General Manager. He joined Marmon as a Sales Manager in 1917 when Herff-Brooks automobile production stopped. The Wayne Works were turned over for War production.
From Wikipedia’s article on Herff–Brooks Corporation, shared under CC BY-SA 4.0.4