Sign in

Private company

Hitwise

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.2 It was founded in 1997.1 It is headquartered in New York.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1997Founded1

See how the biggest companies compare on our leaderboards

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.2

Corporate structure

Hitwise sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Hitwise reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

Things Wikidata records the company as owning, with the share when stated.1

The story

Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.

It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports.

In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore.

In 2003 Hitwise launched in the United States.

In 2006 Hitwise purchased HitDynamics, a bid management and web analytics platform.

In 2009 Hitwise launched in Canada and Brazil.

In 2010 Hitwise launched in France and India.

Acquisitions

Hitwise was acquired by Experian in 2007.

Read the full text

Hitwise was acquired by Connexity in 2015.

Hitwise closed in 2020.

From Wikipedia’s article on Hitwise, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Also owns

From Wikidata.1

Timeline

  1. 1997Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4