Hella

Sally Windmüller founded the company in 1899 under the name Westfälische Metall-Industrie Aktien-Gesellschaft (WMI) to produce ball horns, candles, and kerosene lamps for carriages.[1]

Hella's name first appeared in 1908 as a trademark for acetylene headlights. In 1923, the manufacturing family Lüdenscheider Hueck took over the majority of the shares. The name "Hella" was included in the company name in 1986. The most likely explanation for the Hella brand is attributed to Sally Windmüller: He wanted to honor his wife, Helen, in short Hella, and also wanted to use the playful association between this name and the German word heller (brighter).

After World War II, the company started to expand, so in 1951 the first subsidiary company was founded in Wembach. Today Hella has six different production manufacturers in Germany, which are located in Lippstadt, Bremen, Recklinghausen, Hamm (Bockum-Hövel), Nellingen, and Wembach.

Early internationalization and the creation of a global distribution network in the 1960s resulted in the company developing one of the largest distribution networks in the industry, including its subsidiaries and partners in numerous markets worldwide. In 1961, for example, the first foreign production plant was founded in Mentone, Australia. Today, Hella has more than 100 locations in over 35 countries and is operates in the economic regions of Europe, NAFTA/South America, Africa, and Asia/Pacific.

Since the early 1990s Hella has also been part of several Joint Ventures with other automotive part suppliers. Those Joint Ventures help develop other fields of competence. At the moment Hella cooperates with several different companies, such as Mahle Behr, Plastic Omnium, Samlip, Leoni, Mando, TMD Friction, and, innocent. Joint Ventures are, for example, HBPO and BHTC in Lippstadt. Furthermore, the holding "Hella Stanley Ltd Pty" with Stanley Electric was founded in 2002 and is located in Melbourne.

In 2008, Hella started a joint venture between Hella and Gutmann Messtechnik, diagnostic specialists, to devote more attention to this area. Also in 2008, it was announced that the company would pay more attention in the future to issues and items that are outside the traditional automotive domain. That same year, Hella sold its Danish subsidiary Holger Christiansen A/S to the automotive supplier Bosch.

Because of strong economical fluctuation, Hella recorded a loss in the fiscal year 2005/06. Their management decided for a program to lower the costs and increase efficiency so that in the following fiscal year 2006/07 an operational gain could be recorded. In the fiscal year 2007/08 this operational gain increased again. Furthermore, Hella recorded the second highest consolidated sale of 4,4 billion Euros In the following fiscal years, a constant growth was recorded, which reached 5,3 billion euros in 2013/14.

Since 2017, Hella has spun off Brighter AI Technologies and Yptokey from their incubator.

The main businesses of Hella can be divided into three segments: Automotive, Aftermarket, and Special Applications. The Automotive Segment consists of the development, production, and marketing of lighting and electronic components and systems both for vehicle manufacturers and for other suppliers. In the Aftermarket Segment, the company develops, produces, and markets products for the independent aftermarket and for garages. The Special Applications Segment serves target groups ranging from the producers of construction machinery through boat builders right up to municipalities and energy suppliers by providing them with innovative lighting and electronic products.

In the lighting division, Hella develops and manufactures headlamps, rear lamps, and interior lighting. Recent innovations include headlights that adapt to the prevailing driving and weather situations. Headlamps with LEDs as light sources for low beam and high beam are already produced in series. An example would be the beams in the Cadillac Escalade Platinum. As daytime running lights, they are in many middle- and upper-class vehicles, often included as standard.

Systems to increase efficiency and safety and comfort systems dominate the electronic product portfolio. These include Data-enabled electronic control units and roof modules as complex light-electronic modules, as well as Vehicle access and driving authorization. Modules for power management to optimise the energy balance of the electrical system and improve the battery charge balance. Innovation and growth areas are electronic driver assistance systems. With infrared (lidar), 24-GHz radar and camera, and ultrasonic sensors, Hella offers here a technology portfolio and the corresponding series experience. Another important business segment is electronic components such as position sensors, actuators, vacuum pumps, and wash water systems.

Hella sells automotive parts and accessories with its own sales companies and partners in more than 100 countries. Hella supplies the automotive aftermarket and garages with parts ranging in the core areas of lighting, electrical, electronics and thermal management.