Private company
Hollandia Produce
Logo: The logo is from the following website: www.livegourmet.com Hollandia Produce, Non-free logo, via Wikipedia3
American agricultural company branded as Pete's Living Greens
Hollandia Produce Inc. is an American agricultural company based in Carpinteria, California that specializes in the production and wholesale and retail marketing of vegetables, which it grows in greenhouses using hydroponic methods. All of its products are sold under its label "Pete's Living Greens". The company was established in 1970 by Art and Magda Overgaag.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industryfood industry1
- HeadquartersCarpinteria1
- Websitelivegourmet.com
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Hollandia Produce Inc. is an American agricultural company based in Carpinteria, California that specializes in the production and wholesale and retail marketing of vegetables, which it grows in greenhouses using hydroponic methods. All of its products are sold under its label "Pete's Living Greens". The company was established in 1970 by Art and Magda Overgaag.2
Products and brands
- vegetable
Listed on Wikidata.1
The lettuce types grown are butter lettuce, known also as bibb lettuce, red butter lettuce, and the three lettuces red oak leaf, lollo bionda and lollo rossa, which are grown, harvested, and sold together in one package. The company also grows Barbarea verna, also known as Upland Cress and early yellowrocket. Tomatoes, arugula and watercress have also been grown.
From Wikipedia’s article on Hollandia Produce, shared under CC BY-SA 4.0.4
Timeline
- 1970Founded Founded1
Funding
Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.
- PPP loans $1.6M
Figures by year
| Year | PPP loans | Total |
|---|---|---|
| 2020 | $1.6M | $1.6M |
PPP loans
Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA5. Matched to this company by name and state.
- Apr 27, 2020$1.6M PPP loan (first draw) from Montecito Bank & Trust5To HOLLANDIA PRODUCE, LP, Carpinteria CA; $1.6M forgiven Apr 8, 2021
Links
- Websitelivegourmet.com1
- WikipediaHollandia Produce
- WikidataQ5881168
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataHollandia Produce on Wikidata
- 2WikipediaHollandia Produce on Wikipedia
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