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Private company

Home Instead Senior Care

Logo: homeinstead.de3

United Kingdom home care franchise

Home Instead is a network of franchise businesses specializing in non-medical in-home care and support for older people. Founded in 1994, with headquarters in Omaha, it is the largest senior care franchise in the world, with 1200 independently owned and operated offices across six countries. In August 2021, the company was acquired by Honor Technology, based in San Francisco.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1994Founded1

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Home Instead Senior Care image from its website
Image: homeinstead.de3

Home Instead is a network of franchise businesses specializing in non-medical in-home care and support for older people. Founded in 1994, with headquarters in Omaha, it is the largest senior care franchise in the world, with 1200 independently owned and operated offices across six countries. In August 2021, the company was acquired by Honor Technology, based in San Francisco. The organization has been recognized as one of the key providers in the global home care services market.2

Corporate structure

Home Instead Senior Care sits at the top of its group. 2 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Products and brands

Canada

In 2023, Home Instead was the recipient of the Canadian Franchise Association's Franchisees’ Choice Designation for the 13th year in a row, recognizing superior franchise relations, leadership, communications, and training. The company has been active in community service, organizing annual Christmas gift deliveries to elderly individuals living alone in Toronto since 2013.

Germany

By November 2018, Home Instead (Seniorenbetreuung) had established 111 franchises throughout Germany.

Japan

Home Instead has 2 established franchises in Japan.

Singapore

Home Instead has 1 franchise in Singapore.

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United Kingdom

The UK operation, led by CEO Martin Jones, has grown to 255 franchised offices employing more than 13,000 people since its 2005 establishment in Chester. The company has achieved notable success in quality ratings, with 40 Care Quality Commission (CQC) 'outstanding' ratings across England by 2019, representing 20% of the English network compared to the sector average of 2%.

The company has received numerous accolades, including the Princess Royal Training Award in 2016 and 2019, and was named in the Elite Franchise Top 100 league table in 2020.

From Wikipedia’s article on Home Instead, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Subsidiaries

From Wikidata.1

Timeline

  1. 1994Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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