Private company
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German DIY-store chain
Hornbach Baumarkt AG (German pronunciation: ) is a German DIY-store chain offering home improvement and do-it-yourself goods. Hornbach is one of the leading DIY-store chains in Germany. In the 2020/2021 financial year (March 1, 2020 to February 28, 2021), the Hornbach Baumarkt Group generated sales of Euro 5.1 billion.2 Its chief executive is Albrecht Hornbach (since 1998).1 It employed about 19,500 people in 2018.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Hornbach Baumarkt AG (German pronunciation: [ˈhɔʁnˌbax] ) is a German DIY-store chain offering home improvement and do-it-yourself goods. Hornbach is one of the leading DIY-store chains in Germany. In the 2020/2021 financial year (March 1, 2020 to February 28, 2021), the Hornbach Baumarkt Group generated sales of Euro 5.1 billion. The stores are owned and operated by Hornbach Baumarkt AG.2
Hornbach is part of a group headed by Hornbach Holding. 10 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.
In the 1960s, the Wilhelm Hornbach OHG was in a bad state, so his grandson Otmar Hornbach launched the idea of a do-it-yourself home improvement store after a visit to the United States. The business was filed on the stock exchange in 1987 and has expanded to a chain of 163 stores.
Otmar Hornbach died on 2 August 2014.
From Wikipedia’s article on Hornbach (retailer), shared under CC BY-SA 4.0.5
Who has led Hornbach, and when. Pick a name to see everywhere that person has worked.
From Wikidata.1 Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.
Hornbach's 2019 "The Smell of Spring" advertisement, created by the agency Heimat, sparked intense backlash globally, particularly from the Asian communities. It was criticized for sexualizing an Asian woman and relying on harmful, fetishizing stereotypes of submissiveness and even the "used underwear" vending machine stereotypes. Organizations such as the South Korean Cultural Center in Germany sent official protest letters to Hornbach, stating that the ad incited disgust and insulted specific races and genders. Facing severe regulatory pressure and public relations damage, Hornbach officially pulled the advertisement from circulation to avoid formal disciplinary actions.
From Wikipedia’s article on Hornbach (retailer), shared under CC BY-SA 4.0.5
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