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Private company

Host Universal

British brand strategy network

Host Universal is an ethical brand strategy and communications network founded in 1997 by Robin Smith. Host works with clients on projects that seek to achieve social or environmental impact. Host has a core team in London, UK, and creates specialist teams for digital content such as printing, video creation, film shooting, brand identity and worldwide live events.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Host Universal is an ethical brand strategy and communications network founded in 1997 by Robin Smith. Host works with clients on projects that seek to achieve social or environmental impact. Host has a core team in London, UK, and creates specialist teams for digital content such as printing, video creation, film shooting, brand identity and worldwide live events.2

How it started

History

Host was set up in 1997 to work with Anita Roddick at The Body Shop International. The partnership created a global Self-Esteem strategy and creative campaign featuring Ruby, a size 16 doll, who was presented to be a role model for women. The campaign aimed to bring attention to the issue of the media waif and skeletal supermodels, particularly for eating disorders and extreme diets that develop due to negative self-image. The global Self Esteem strategy was later picked up and utilized by Dove.

From Wikipedia’s article on Host Universal, shared under CC BY-SA 4.0.2

Sources

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