Sign in

Private company

Hotel Sogo

Logo: Hotel Sogo Official Website, Non-free logo, via Wikipedia3

Hotel chain in the Philippines

Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains. Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces. The hotel generally display a lodging with a Japanese theme.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1992Founded1

See how the biggest companies compare on our leaderboards

Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains. Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces. The hotel generally display a lodging with a Japanese theme.2

The story

Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme. In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.

In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services. In February 2019, Hotel Sogo launched a new, simpler design throughout its branded locations.

From Wikipedia’s article on Hotel Sogo, shared under CC BY-SA 4.0.4

Timeline

  1. 1992Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4