The story
Houlder Brothers & Co was formed in London 1856 and operated in the market for chartered tonnage. In 1861 the company acquired the Golden Horn, which they used on the North Atlantic routes to the United States. The company later expanded to service routes to New Zealand, Australia and the Pacific Islands. From 1875 to 1880 the company worked with John T. Arundel & Co. in a guano mining business on Flint Island in the Pacific Ocean. In 1881 the company entered the passenger and cargo trade to the River Plate.
In 1911 Furness, Withy & Co Ltd bought a 50 per cent share in Houlder Brothers. By that date Houlder Brothers controlled a fleet of 19 ships via three subsidiaries: nine ships in Houlder Line Ltd, nine in the Empire Transport Company and one in the Oswestry Grange Steamchip Company. In 1914 Houlder Brothers Ltd and Furness, Withy established a joint venture, the Furness-Houlder Argentine Line.
From Wikipedia’s article on Houlder Line, shared under CC BY-SA 4.0.4