Private company

Hubbard Foods

Logo: hubbards.co.nz3

New Zealand breakfast cereal maker

Hubbard Foods Ltd is a manufacturer of breakfast cereals based in Auckland, New Zealand. It operates under the Hubbard brand as well as producing for private labels. Hubbard Foods Ltd was founded by Dick Hubbard, who temporarily stepped down as CEO from 2004 to 2007 to serve as the mayor of Auckland.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1990Founded1

Hubbard Foods Ltd is a manufacturer of breakfast cereals based in Auckland, New Zealand. It operates under the Hubbard brand as well as producing for private labels. Hubbard Foods Ltd was founded by Dick Hubbard, who temporarily stepped down as CEO from 2004 to 2007 to serve as the mayor of Auckland.2

The story

Established in 1989 as Winner Foods, the company underwent a name change after two years, with the founder opting to use the family name on cereal boxes and renaming it Hubbard Foods Ltd. In 2008, there was contemplation of selling the company, but the decision was made to retain ownership.

In 2010, a notable initiative took place as Hubbard Foods, in collaboration with Vector Limited, installed the largest commercial thin-film solar PV panel system in New Zealand on the roof of its South Auckland building.

Subsequently, in 2018, the company transitioned ownership to HFG Group, later rebranded as Walter & Wild under the ownership of Harry Hart and his father Graeme Hart.

From Wikipedia’s article on Hubbard Foods, shared under CC BY-SA 4.0.4

Timeline

  1. 1990Founded Founded in Auckland1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteHubbard Foods logo
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