Private company

Hup Seng

Logo: https://static.wixstatic.com/media/a49a66_7cd3c76463dc429483de74ac54fc16cc~mv2.png https://www.hupseng.com, Non-free logo, via Wikipedia3

Malaysian biscuit manufacturer

Hup Seng (Chinese: 合成) is a Malaysian manufacturer of biscuits. In 1957, four brothers of the Kerk family, and another partner, founded Hup Seng in the Malay village of Parit Linau Kecil, Bukit Pasir in Batu Pahat, Johor, with a capital of RM1,500 to sell confectioneries including biscuits.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Hup Seng Industries Berhad
Photo: Wee Hong, CC BY-SA 4.0, via Wikimedia Commons4

Hup Seng (Chinese: 合成) is a Malaysian manufacturer of biscuits. In 1957, four brothers of the Kerk family, and another partner, founded Hup Seng in the Malay village of Parit Linau Kecil, Bukit Pasir in Batu Pahat, Johor, with a capital of RM1,500 to sell confectioneries including biscuits.2

Sources

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