Private company

i.TV

Technology company

i.TV is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone. i.TV is also behind the popular namesake app for iOS and Android, and is co-creator of Nintendo TVii for the Nintendo Wii U video game console.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2008Founded1
  • HeadquartersProvo1
  • Websitei.tv

i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone.2

How it started

History

i.TV was founded in 2008 by Brad Pelo, who is CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and was founding CEO of the parent company of Ancestry.com, among other ventures and projects.

In May 2011 i.TV and AOL together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day.

In November 2013 i.TV acquired GetGlue, maker of a leading second screen and social TV check-in platform. Headquartered in New York City, GetGlue reportedly has over 4.5 million registered users.

In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers.

A year later, tvtag was shut down.

From Wikipedia’s article on i.TV, shared under CC BY-SA 4.0.2

Timeline

  1. 2008Founded Founded1

Sources

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