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Logo: http://www.ibef.org/download/West_Bengal_14Oct_08.pdf, Non-free logo, via Wikipedia3
India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.2 It is headquartered in Gurgaon.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.2
India Brand Equity Foundation (IBEF) was established as a Trust in 1996 by the Department of Commerce, Ministry of Commerce and Industry, Government of India. Through its core promotional and branding activities, IBEF has contributed to creating awareness of the Made in India label and the country's business potential in overseas markets.
From Wikipedia’s article on India Brand Equity Foundation, shared under CC BY-SA 4.0.4
IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be pharmaceuticals, engineering, services, plantations, leather, textiles, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:
India's participation in Dubai Expo 2020 was promoted for handicraft, handloom and Agri products. Promotion of the District Export Hub scheme of commerce in UAE during the Expo 2020 was done. More than 60 prominent handicraft and handloom items were displayed for visitors inside the Indian Pavilion, various mall activities were organised in Dubai. A dedicated campaign was launched to promote products from various districts and states.
To promote Indian Toys, the Vocal4IndianToys campaign was organised where multiple levels of promotions were launched for Indian toys. The campaign also included promoting Indian toys by means of digital campaigns that covered stories, origin and benefits of various Indian toys including GI toys like Rajasthan Kathputli and Channapatna toys.
To promote Indian Handloom, a Handloom Anthem was launched on the occasion of National Handloom Day to support our weavers' community followed by a digital campaign. It was further retweeted by 302 plus bodies including the Department of Commerce, CIPAM, DPIIT, FICCI and Indian Embassies across the world.
To promote the regime of Vocal for Local, a campaign for GI of India was executed which extended for 6 months and showcased all-region, and state-wise GI products of India. The campaign included designing of an e-brochure for GI Products of India with a list of producers and manufacturers.
Brand India Pharma is an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF to promote the Indian pharmaceutical industry. It focuses on factors of affordability, quality, and accessibility, especially for generic medicines.
Brand India Plantations is an IBEF initiative to promote the sale of Indian teas, coffees, and spices. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.
Brand India Engineering was launched to promote Indian engineering products and services. IBEF made inroads into new subsegments like Auto Components and Medical Devices apart from the existing Pumps & Valves and Electrical Equipment & Products. A strong focus was laid on international and domestic events to promote awareness and improve the perception of Indian engineering products and services.
From Wikipedia’s article on India Brand Equity Foundation, shared under CC BY-SA 4.0.4
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