The story
In 1924, Giuseppe Pieretti founds in Marlia the F.lli Pieretti company (Pieretti Brothers), which starts producing straw paper. From 1935 to 1938, the company activities are expanded; they come to include the management of some more paper mills all around Italy. During the 1950s, Giuseppe's sons (Adriano, Graziano and Luisiano) take over the control of the whole company.
With the second generation in control, icP's core business shifts to packaging paper, completely made of waste paper. The 1970s marked the beginning of the corrugated cardboard production (1978). Two years later, the activities focus on stripe-cut board, so that it can be used in the production of tissue rolls cores or industrial tubes.
From Wikipedia’s article on Industria Cartaria Pieretti, shared under CC BY-SA 4.0.4
