How it started
History
In 2007, GarageGames was acquired by Barry Diller and IAC/InterActiveCorp and was renamed InstantAction. Soon after this announcement, InstantAction.com went into open beta on March 31, 2008.
On July 15, 2009, it was announced that Louis Castle would become the new CEO of GarageGames, after Josh Williams stepped down in late 2008. It was also announced that InstantAction would be split into two divisions, one in Portland, Oregon and the other in Las Vegas, Nevada.
On March 13, 2010, InstantAction.com was taken down as a gaming portal, with the company instead moving to support the embedding of 3D games on external websites. On April 29, 2010, the company released a 20-minute demo of The Secret of Monkey Island: Special Edition with the option to buy the full game, while the previous games, known as the Arcade, remained offline. This was the first game to take advantage of their new embed-tech platform.
On August 16, 2010, the company unveiled Instant Jam at Gamescom. It launched in open beta and was the company's second, and ultimately last game to feature their embed-tech.
On October 23, 2010, it was announced that InstantAction sold the Tribes IP to Hi-Rez Studios, developers of Global Agenda. Shortly thereafter, it was also announced that their game platform deal with Penny Arcade to release PlayGreenhouse.com had been withdrawn, along with their deal with Mad Otter Games to host their MMO A Mystical Land.
From Wikipedia’s article on InstantAction, shared under CC BY-SA 4.0.2