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Private company

International Design & Entertainment GmbH

Logo: Unknown author Unknown author, CC BY 4.0, via Wikimedia Commons3

IDE – International Design & Entertainment GmbH (IDE) was a Munich-based brand-extension company created by Philip Morris Germany in 1986. Set up under marketing director Knut Föckler, IDE developed lifestyle and entertainment ventures associated with the Marlboro brand, including the Marlboro Music record label, Marlboro Reisen (Marlboro Travel), and the Marlboro/Philip Morris Design Shop retail/catalog program.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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IDE – International Design & Entertainment GmbH (IDE) was a Munich-based brand-extension company created by Philip Morris Germany in 1986. Set up under marketing director Knut Föckler, IDE developed lifestyle and entertainment ventures associated with the Marlboro brand, including the Marlboro Music record label, Marlboro Reisen (Marlboro Travel), and the Marlboro/Philip Morris Design Shop retail/catalog program.2

Sources

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