The story
Founded by Aaron Burns, Edward Rondthaler and Herb Lubalin in 1970, in New York City.1
The company was founded to design, license and market typefaces for filmsetting and computer set types internationally. The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for phototypesetting and later digital use and produced in families of different weights. Although it is claimed that the designers took care to preserve the style and character of the original typefaces, several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the result was related in name only to the original faces. Among the company's notable type designers was Ed Benguiat, the creator of Tiffany and Benguiat fonts.
ITC's revival designs frequently followed a formulary of increased x-height, multiple weights from light to ultra bold, multiple widths and unusual ligature combinations, sometimes with alternate characters such as swashes.
Critics sometimes complain that, while the dramatically higher x-height increased legibility in smaller point sizes, in normal text sizes the extreme height of the lowercase characters imparted a commercial, subjective voice to texts.
ITC typefaces were widely distributed. Gene Gable commented "You could easily say that ITC designs put a face on the '70s and '80s. [...] You couldn't open a magazine or pass a billboard in the '70s without seeing [them]."
From Wikipedia’s article on International Typeface Corporation, shared under CC BY-SA 4.0.4
