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Internet Identity

Logo: Andrewigoss, CC BY-SA 4.0, via Wikimedia Commons3

Privately held Internet security company based in Tacoma

IID, previously Internet Identity, was a privately held Internet security company based in Tacoma, Washington, United States. IID was acquired in an all-cash transaction by Infoblox on February 8, 2016. It primarily provides cyberthreat data, a platform to exchange cyberthreat data, and anti-phishing, malware and domain control security services to US federal government agencies, financial service firms, and e-commerce, social networking and Internet service provider (ISP) companies.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1

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IID, previously Internet Identity, was a privately held Internet security company based in Tacoma, Washington, United States. IID was acquired in an all-cash transaction by Infoblox on February 8, 2016. It primarily provides cyberthreat data, a platform to exchange cyberthreat data, and anti-phishing, malware and domain control security services to US federal government agencies, financial service firms, and e-commerce, social networking and Internet service provider (ISP) companies. Microsoft uses IID as a data feed for its anti-phishing software2

The story

IID was founded in 1996 providing outsourced domain management services. In 1997, the company claims to have discovered and disabled one of the earliest phishing attacks. Since then, IID’s business has revolved around protecting companies against cyber attacks. In 2013, IID accepted its first round of institutional funding for $8 million from Bessemer Venture Partners. IID was acquired in an all-cash transaction by Infoblox on February 8, 2016.

From Wikipedia’s article on IID (company), shared under CC BY-SA 4.0.4

Products and brands

ActiveTrust

ActiveTrust is IID’s Threat Intelligence Management System. The company claims it gets threat data from thousands of sources, and determines what data is useful to defend against cyberattacks. ActiveTrust feeds this data into Fortune 500 companies’ and U.S. government agencies’ cybersecurity appliances, leading IID to claim that ActiveTrust is the world’s largest commercial cyberthreat data exchange.

ActiveTrust Data

Provides a list of the latest malicious (or compromised) IP addresses, domains and e-mail accounts, and identifies those "bad players" the organization is connected to through its extended enterprise. ActiveTrust Data was formerly known as "ActiveKnowledge."

Threat Intelligence

IID’s Threat Intelligence team investigates, analyzes and validates threat data to identify patterns and trends, revealing ongoing attacks and future hazards. The TI team takes shared data from ActiveTrust and uses filtering and analysis to add structure and context.

DNS Services

Detects, diagnoses and mitigates DNS (Domain Name System) security and configuration issues for an organization and its Extended Enterprise. This tool reportedly helped IID identify the DNS hijacking of Twitter in December 2009. It also reportedly helped find that half of all Fortune 500 companies were infected with DNSChanger.

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Mitigation

Provides anti-phishing and malware security solutions that help organizations ensure that online brands are trusted. Mitigation was formerly known as "ActiveControl" and "Power Shark."

From Wikipedia’s article on IID (company), shared under CC BY-SA 4.0.4

Timeline

  1. 1996Founded Founded1

Sources

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