Private company

Israel Government Advertising Agency

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Government advertising agency of Israel

The Israel Government Advertising Agency (IGAA; Hebrew: לשכת הפרסום הממשלתית, romanized: Lishkat HaPirsum HaMemshaltit, lit. 'Government advertising bureau'), commonly known by its Hebrew-language acronym Lapam (LPM; לפ״מ), is the state-run bureau responsible for executing public communications and advertising on behalf of the Cabinet of Israel.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

The Israel Government Advertising Agency (IGAA; Hebrew: לשכת הפרסום הממשלתית, romanized: Lishkat HaPirsum HaMemshaltit, lit. 'Government advertising bureau'), commonly known by its Hebrew-language acronym Lapam (LPM; לפ״מ), is the state-run bureau responsible for executing public communications and advertising on behalf of the Cabinet of Israel.2

The story

The agency was originally part of the Ministry of Culture and Sport and later operated under the Ministry of Communications before coming under the purview of the Prime Minister's Office.

In July 2016, the government transferred oversight of the agency from the Prime Minister's Office to the Ministry of Culture and Sport, under Minister Miri Regev. The cabinet decision gave Regev the authority to appoint Lapam's director, marking a significant shift in political control over government advertising. At the time, Lapam managed an annual advertising budget of ₪133 million – approximately US$35,000,000 (equivalent to $46,952,995 in 2025) – a 13% increase from the previous year, placing it among the top ten advertisers in Israel.

From Wikipedia’s article on Israel Government Advertising Agency, shared under CC BY-SA 4.0.4