The story
It's Showtime events were cross-promoted with K-1 and other European promotions from Italy, Belgium and England. In December 2007, the first season of It’s Showtime Reality Show was broadcast on Eurosport, featuring 19 fighters from all over the world. K-1 partnership continued until K-1's deepening financial problems and Simon Rutz claimed in January 2011 that some fighters from It's Showtime had not been paid for fights in K-1.
In March 2012, It's Showtime announced that EMCOM Entertainment established the new company K-1 Global Holdings Ltd. in Hong Kong. EMCOM/K-1 Global's agreement with It's Showtime made many fighters under It's Showtime promotion sign contracts to appear in upcoming K-1 Global events.
Its Showtime promotion throughout its history has been the number one promotion in Europe, 2nd in the world behind K-1 and became the number one in the world in its peak prior to June 2012 when the promotion was purchased by Glory Sports International and merged into their new promotion GLORY.
From Wikipedia’s article on It's Showtime (kickboxing), shared under CC BY-SA 4.0.4