Jalisco New Generation Cartel

The Blog del Narco reported on 21 September 2011 that the message was supposedly signed by Gente Nueva, an enforcer group that works for Joaquín Guzmán Loera, the top boss of the Sinaloa cartel. Nonetheless, on 27 September 2011, the CJNG released a video claiming they had carried out these attacks. They apologized for the massacres in Veracruz but reiterated their efforts to fight off Los Zetas, who, they claimed, "are not invincible." In the CJNG video, five men wearing balaclavas and completely black clothing are shown sitting behind a table. Then the man with the microphone states that the Matazetas are "warriors without a face, but proudly Mexicans", and that their objective is to eradicate Los Zetas. They claim in the video that they respect the Mexican Armed Forces and understand the government's stance against the drug cartels. The men in the video state that they understand and respect the government's decision of refusing to negotiate with the cartels. They also criticize the politicians who have protected Los Zetas. In addition, they claim that the Matazetas are "prohibited to extort, kidnap, steal, abuse, or do anything that will affect the national patrimony", and that they are the "armed wing of the Mexican people."

On 6 October 2011 in Boca del Río, Veracruz, 36 bodies were found by the Mexican authorities in three different houses. The Navy first discovered 20 bodies inside a house in a residential neighborhood. While searching at another house they found 11 more bodies. The third and final house contained one body. Four other bodies were confirmed separately by the state government of Veracruz. A day later, Reynaldo Escobar Pérez, the State Justice Attorney General, stepped down and resigned due to the drug-violence. And a day after his resignation, 10 more bodies were found throughout the city of Veracruz. The CJNG was also responsible for 67 killings in Veracruz on 7 October 2011.

By 9 October 2011, in only eighteen days, the state of Veracruz reported 100 killings.

Operation Safe Veracruz

In response to the multiple executions between the drug cartels, the federal government launched a military-led operation in the state of Veracruz, known in Spanish as Operativo Veracruz Seguro. In October 2011, the state of Veracruz was a disputed territory between Los Zetas and the Gulf Cartel and Sinaloa Cartel. Francisco Blake Mora, Secretary of the Interior at the time, said that the operation was implemented to serve the following goals:

Deploy the Armed Forces and the Federal Police throughout the Veracruz to "recover the areas controlled by the cartels."

Establish intelligence agencies to not only capture the cartel members, but to also dismantle their financial and operative networks;

Evaluate and inspect the police forces in Veracruz for any possible correlation with the cartels, "in order to count with loyal" police officers;

Increase the federal and state funding to improve security measures;

Ensure that the government is the only entity that carries out law and order.

Continued attacks and 2012 Veracruz massacres

Despite the strong military presence, the authorities discovered seven bodies inside a Ford Lobo on 8 October 2011 in Veracruz. On 22 December 2011, three public buses were attacked by drug cartel members on Federal Highway 105 in Veracruz, leaving 16 dead. Three U.S. citizens were among those dead. Soon after the shootouts, which happened in the early morning, the authorities carried out an operation to find those responsible, killing five gunmen. The U.S. Consulate in Matamoros asked Americans to avoid traveling on highways between cities in the late hours of the night.

In Tampico Alto, Veracruz, on 23 December 2011 the Mexican authorities found 10 dead bodies after an anonymous call from a citizen. The corpses were dumped on a dirt road, and all of them were handcuffed and presented signs of torture. Nine out of the ten bodies were decapitated. Earlier in February 2011, Saturnino Valdés Llanos, the mayor of the municipality of Tampico Alto, was kidnapped in February 2011; his body was left in a garbage dump with 10 more bodies a week later. On 25 December 2011 near Tampico, Tamaulipas, a city on the border with Veracruz, 13 bodies were found inside an 18-wheeler truck. According to officials, the truck had license plates from Veracruz. Authorities indicated that this massacre was related to the other mass murders that had occurred in Veracruz. On 9 February 2012, the Mexican authorities exhumed 15 bodies from clandestine mass graves in Acayucan, Veracruz. According to government sources, by March 2012, the homicide rate in Veracruz and its surrounding territories had decreased. President Felipe Calderón attributed the low homicide rates to the Operation Veracruz, the military-led open implemented in October 2011.

On 3 May 2012 in Boca del Río, Veracruz, three photojournalists who covered the crime events in Veracruz were slain and dumped in several plastic bags in a canal. Press freedom groups indicated that the three journalists had "temporarily fled Veracruz after receiving threats [in 2011]." Over eighteen months, seven journalists had been killed in Veracruz alone. There are only a few journalists reporting on crime-related stories in the state. Upon the arrest of several members of the cartel, the authorities confirmed in August 2012 that the CJNG was responsible for killing five journalists in Veracruz.

2011 Sinaloa massacre

On 23 November 2011, a total of 26 bodies—16 of them burned to death—were located in several abandoned vehicles in Sinaloa. The incident began at early hours of the morning in Culiacán, Sinaloa with the discovery of a vehicle on fire. When the police forces managed to put down the flames, they found inside the vehicle a dozen bodies burned to death, and with wood remains on top of them. All of the victims were handcuffed. Later, at 07:00, anonymous calls from civilians notified the police that another vehicle in the northern city limits of Culiacán was on fire. The vehicle on fire was a Ford Ranger, and inside were four bodies with bulletproof vests and handcuffed. During the night, 10 more bodies were found throughout several municipalities.

The killings were allegedly carried out by Los Zetas as a response to the massacres done by the Matazetas (CJNG) in Veracruz. Stratfor believes that this major move by Los Zetas into the territory of the Sinaloa Cartel demonstrates the Zeta's ability to attack the "heart of those cartels' territories."

2011 Guadalajara massacre

On 24 November 2011, three trucks containing 26 bodies were found in an avenue at Guadalajara, Jalisco. All of them were male corpses. At around 7:00 pm, the Guadalajara police received numerous anonymous calls from civilians reporting that "several vehicles with more than 10 bodies had been abandoned" in a major avenue. Upon the arrival of the police forces, they found a green Dodge Caravan in the middle lane of the highway, along with a Nissan Caravan just 66 feet (20 meters) away; on the farthest right lane was a white van. Reports state that Los Zetas and the Milenio Cartel are responsible for the massacre of these twenty-six alleged Sinaloa Cartel members. In addition, in November 2011, three men from the Milenio Cartel were arrested and linked to the massacre of the twenty-six people. The authorities concluded that only six of the twenty-six that were killed had criminal records, and another ten of those dead were reported as disappeared by their family members. Among those killed were small-business entrepreneurs; a cook; a mechanic; a dentist; a truck driver; and a house painter, among others.

According to the testimonies of several family members, a group of heavily armed men abducted several people by force. One of the witnesses said that some teenagers were "drinking soda in front of a store when armed men" in two trucks abducted them. The family of one of the kidnapped victims claimed that their loved one was "a teenager without vices or problems", and that the versions of him being part of a cartel are unjust and false. Other families claimed that their loved ones did not have any problems with anybody and were honest workers. Nevertheless, when the cartel members arrested were interrogated by the authorities, they claimed that those killed in the massacre were not innocent, and formed part of Los Torcidos (another name for the Jalisco New Generation Cartel). When asked if they had tortured them, the cartel members replied that they did not. One of the killers confessed that he had plans of leaving the criminal organization but was threatened with death by his own organization if he decided to do so.

Authorities concluded that this massacre was almost a "replica" of what happened two months earlier in Veracruz, and investigators mentioned that this massacre is a response to the killings done by the Matazetas against Los Zetas in the state of Veracruz.

2012 Jalisco massacres

The dismembered remains of 18 bodies were found inside a Toyota Sienna and Ford EcoSport near the U.S. retiree communities in Chapala, Jalisco, just south of the city of Guadalajara. Eighteen heads were found along the dismembered bodies; some had been frozen, others were covered in lime, and the rest were found in an advanced state of decomposition. An anonymous call alerted the police to the abandoned vehicles, which were found by the side of a highway early in the morning on 9 May 2012. They were consequently towed to government offices to unload the bodies. The authorities confirmed that a message was left behind by the killers, presumably from Los Zetas and the Milenio Cartel. The attorney general of the state of Jalisco, Tomás Coronado Olmos, stated that this massacre was a revenge attack for the 23 killed in the 2012 Nuevo Laredo massacres. In addition, 25 people were rescued after being kidnapped in Tala, Jalisco on 8 May 2012; the killers had plans to kill and "throw" them for public display. Another 10 people managed to escape their capture by members of Los Zetas that same day, and alerted the local media of the situation. Upon the arrest of the four alleged killers, one of the cartel members confessed that they had plans to "repeat" what had happened in the 2011 Guadalajara massacre, where 26 bodies were dumped in a major avenue for public display.

According to Proceso magazine, Los Zetas were planning to kill 50 people on 9 May 2012, a day before Mother's Day.

Fight against Knights Templar

On 21 March 2012, the Matazetas uploaded a video on the Blog del Narco. The recording, which is slightly over four minutes, shows several men dressed in black, with ski-masks and heavily armed; some of them (apparently the leaders) were sitting down at a table—as has been observed in other videos of the CJNG. In the communiqué, the men said that they will "clean up the states of Guerrero and Michoacán", and informed the federal government, the Armed Forces and the Federal Police that the CJNG has no problems with them. Then they went on to say that the CJNG was going to start a turf war "against the Knights Templar Cartel, who were reportedly "abusing innocent people" and operating through "kidnappings, extortion, protection racketeering, property theft, and rape." Vigilante groups consisting of local townspeople, known as autodefensas, had been taking arms against the Knights Templar for several years. Now, CJNG and local autodefensas are forming unprecedented alliances between the cartel and civilians in order to disrupt a common enemy. CJNG's significant funding allows them to supply the autodefensas with military-grade arms, changing the tide of the conflict between the Knights Templar and civilians. Consequently, both the autodefensas and CJNG are mutually benefitting as CJNG offers greater protection to victims of the Knights Templar while receiving support from the community in combatting a regional rival.

2012 Michoacán massacres

Following the message of the Matazetas to eradicate the Knights Templar Cartel in the state of Michoacán, 21 bodies were found throughout several municipalities of the state as of 12 April 2012. At the location of the executions, authorities discovered cardboard signs written by CJNG.

17 April 2012 massacre

Dismembered remains of 14 men were found in several plastic bags inside a Chrysler Voyager in the border city of Nuevo Laredo, Tamaulipas, on 17 April 2012. All of those killed were between the ages of 30 and 35. Officials stated that they found a "message signed by a criminal group", but they did not release the content of the note, nor if those killed were members of Los Zetas or of the Gulf Cartel. CNN en Español stated that the message left behind by the criminal group said that they were going to "clean up Nuevo Laredo" by killing Zeta members. The Monitor newspaper, however, said that a source outside of law enforcement but with direct knowledge of the attacks stated the 14 bodies belonged to members of Los Zetas who had been killed by the CJNG, now a branch of the Sinaloa Cartel. Following the attacks, the Sinaloa cartel's kingpin, Joaquín Guzmán Loera—better known as El Chapo Guzmán—sent a message to Los Zetas that they will fight for the control of the Nuevo Laredo plaza. The message read the following:

We have begun to clear Nuevo Laredo of Zetas because we want a free city and so you can live in peace. We are narcotics traffickers and we don't mess with honest working or business people. I'm going to teach these scums to work Sinaloa style—without kidnapping, without payoffs, without extortion. As for you, 40, I tell you that you don't scare me. I know you sent H to toss heads here in my turf, because you don't have the stones nor the people to do it yourself. Don't forget that I'm your true father.

Nuevo Laredo is considered a stronghold of Los Zetas, although there were incursions by the Sinaloa Cartel in March 2012. Consequently, Los Zetas responded two days later with incursions to Sinaloa, the home state of the Sinaloa Cartel. The Sinaloa Cartel's first attempt to take over Nuevo Laredo happened in 2005, when Los Zetas was working as the armed wing of the Gulf Cartel.

Kidnapping of Jesús Alfredo Guzmán Salazar and Iván Archivaldo Guzmán

In August 2016 in an upmarket restaurant called La Leche in the resort city of Puerto Vallarta, the CJNG kidnapped two sons of Joaquin Guzmán Loera (El Chapo), Jesús Alfredo Guzmán Salazar and Iván Archivaldo Guzmán Salazar, along with friends and then released them after negotiations. The event happened shortly after the incarceration of Joaquín Guzmán and was seen as a humiliation for the powerful Sinaloa cartel.

The cartel has also been known to use propaganda. The group tried to show outwardly "altruistic" actions in strategic areas during the COVID-19 pandemic. In June 2020, for example, the group distributed toys to children in communities in Veracruz where it is fighting splinter groups from Los Zetas. Members of the CJNG also delivered boxes of goods in various parts of the country, including Guadalajara, Mexico's second-largest city. Through online videos, the Jalisco New Generation Cartel has tried to seek society's approval and tacit consent from the Mexican government to confront Los Zetas by posing as a "righteous" and "nationalistic" group. Such claims have stoked fears that Mexico, just like Colombia a generation before, may be witnessing the rise of paramilitary drug gangs.

As of September 2021, the Jalisco Cartel has recently made increasing advancements into the southern regions of Mexico such as Chiapas near the Guatemalan border where it is facing an escalating dispute for territory with its arch-rival the Sinaloa Cartel. The CJNG has also been making advancements and increased shows of force within Guatemala as well with threats towards members of law enforcement who reportedly recently 'stole' a load of drugs from the organization. However, the cartel would take a notable hit on 15 November 2021 with the arrest of Oseguera's wife Rosalinda González Valencia, alias "La Jefa", who was found to be in control of the CJNG's finances. In addition to being the wife of Oseguera and running the CJNG's money laundering operations, González came from a family which was tied to drug trafficking and was also instrumental in aiding the CJNG's development. Rumors also surfaced in February 2022 that El Mencho died in a private hospital in Guadalajara. This would later be backed by narcomantas (banners displaying warnings to police and other cartels) which appeared around the city of Colima, and which were written by Mezcales, which up until this report of El Mencho's death, acted as the CJNG's local enforcers.

Financial operations

It is difficult to trace the financial movements of the CJNG given its multifaceted and illegal nature, but some estimate their assets to be worth over $20 billion. The main source of revenue for the cartel is the trade of illegal drugs, which is extremely profitable with markets in the United States and the EU. Money laundering through real estate investments, front businesses, cryptocurrency, and offshore financial institutes help the CJNG to disguise and distribute large sums. Key to the cartel's large revenue gains is its rapid geographic expansion; the CJNG has captured key ports of entry along the Gulf and the Pacific since its rise in 2009, increasing its ability to extract key elements of the illegal drug supply chain.

Although the CJNG generates significant revenues from narco-trafficking, the takeover of non-drug related industries, which often capitalize on the expertise of local gangs who have been absorbed by the CJNG, help the cartel to create more immediate revenues and establish regional control. A variety of peripheral operations, such as extortion of tortilla, avocado, lime, and chicken industries, as well as fuel theft and counterfeit time-share dealings, help the CJNG to accumulate revenue to fund the trafficking of illegal drugs like fentanyl, cocaine, and methamphetamine into the United States.

The cartel relies on the extortion of agricultural farms, recently profiting greatly off of Mexico's 'green gold', avocados. They generate revenue by extorting pre-existing producers, and illegally establish their own farms with help from corrupt federal officials. Similar market manipulations have taken place in the tortilla, lime, and chicken markets. As opposed to the Sinaloa Cartel, which operates by inserting their authority into entire vertical supply chains, the CJNG generally taxes across the market, taxing a wide variety of businesses at the same level of the value chain.

Pemex, the nationalized Mexican oil company, has lost hundreds of millions of dollars to fuel theft, to which the CJNG, as well as several other Mexican organized crime groups have been linked. Illegally drilled pipelines extract fuel which is then sold for exaggerated rent on the black market.

Individuals, as well as several Mexican companies, have been sanctioned for their complicity in timeshare fraud with the CJNG, whereby third-party scammers rob timeshare owners of their money by entering into a fictitious deal and demanding premature taxes and fees to 'expedite' the sales process.

Impact of El Mencho's influence through his marriage

Following El Mencho's death in February 2026, it was reported that El Mencho had actually gained influence in the CJNG through his marriage to Rosalinda González Valencia. Despite the influence he obtained through his marriage to Valencia, he was acknowledged to have separated from her in 2018, and was even involved with a different romantic partner at the time of his death in February 2026. Nevertheless, El Mencho's stepson was regarded to be his "de facto second-in-command" by the time of his death. As of result of his marriage to Valencia, who is also the niece of Milenio Cartel founder Armando Valencia Cornelio, alias “El Maradona,” El Mencho was able to recruit numerous former Mileno Cartel members into the CJNG. El Mencho's stepson, Juan Carlos Valencia González, would even succeed him as head of the CJNG by March 2026.

Juan is acknowledged to be Valencia's son from her previous marriage to Cornelio.