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The story
The original Jarritos was a coffee-flavored drink, before it moved to fruit flavors. Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon and Fruit Punch flavors, gaining greater market share. By 1960, Jarritos had secured distribution in 80 percent of Mexico’s 31 states.
Exports to the United States began in 1988. According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. Jarritos is now present in 42 countries.
In May 2023, Jarritos and Nike collaborated to make a Jarritos-inspired Nike Dunk shoe.
From Wikipedia’s article on Jarritos, shared under CC BY-SA 4.0.4