Private company

Jewels

Logo: The logo is from the following website: http://w-jewels.jp/ Jewels official website, Non-free logo, via Wikipedia3

MMA promoter based in Japan

Jewels (styled JEWELS in capitals) is a mixed martial arts organization owned by Marverous Japan Co., Ltd., focused on female fighters. It is the direct successor of Smackgirl. It has a working relationship with fellow mixed martial arts promotion Deep presided by Shigeru Saeki (also the Jewels supervisor).2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2008Founded1

Jewels (styled JEWELS in capitals) is a mixed martial arts organization owned by Marverous Japan Co., Ltd., focused on female fighters. It is the direct successor of Smackgirl. It has a working relationship with fellow mixed martial arts promotion Deep presided by Shigeru Saeki (also the Jewels supervisor).2

Corporate structure

Jewels is part of a group headed by Deep. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Deep Kita-Shinjuku
    • Jewels Kita-Shinjuku

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

History

After the women’s MMA promotion Smackgirl faced severe financial difficulties caused by unexpected departures from major sponsors and television network deals, an executive from the Japanese event production company Archery Inc., Yuichi Ozono, formed the company Marverous Japan, who acquired the assets and rights formerly belonging to Smackgirl parent company Kilgore. Since the reputation of Smackgirl was tarnished by all the problems it faced, it was decided to start anew.

On June 9, 2012, it was announced that Jewels has formed a strategic partnership with American promotion Invicta Fighting Championships to cross-promote the world's top female fighters on their respective fight cards in the United States and Japan.

On May 25, 2013 (2013-05-25), Jewels announced that it would cease operations as an independent company, with Yuichi Ozono, then head of Jewels, stepping down and Shigeru Saeki from Deep, formerly supervisor, taking the full direction. This move transferred fighters and the promotion’s image to the new Deep Jewels brand, which would be managed by Deep.

Championship history

Bantamweight championship

Formerly known as middleweight until May 2015.

Strawweight championship

Formerly known as lightweight until May 2015.

Atomweight championship

Formerly known as featherweight until May 2015.

Microweight Championship

A four woman tournament was scheduled prior to Deep Jewels 28 to crown the promotions first Microweight Champion with the challengers being Emi Sato, Mizuki Furuse, Suwanan Boonsorn and Yasuko Tamada with Moe Sasaki as reserve. Furuse and Boonsorn advanced to the final which was scheduled to take place at Deep Jewels 29 before the COVID-19 pandemic, however this event and the match couldn't be rescheduled when the promotion returned with the show. On November 5, it was announced that Furuse would be taking an extended absence as she was both pregnant and getting married. As a result of these developments, Jewels declared Boonsorn as the inaugural champion.

From Wikipedia’s article on Jewels (mixed martial arts), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 2008Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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