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Jinni

Jinni was a website-based search engine and recommendation engine for movies, TV shows and short films. The service was powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. As of 2015, it was no longer available to the public, but is reportedly available via API and business-to-business licensing, where it is used by services such as Xfinity.2 It was founded in 2008.1 It is headquartered in Tel Aviv.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jan 2008Founded1

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Jinni was a website-based search engine and recommendation engine for movies, TV shows and short films. The service was powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. As of 2015, it was no longer available to the public, but is reportedly available via API and business-to-business licensing, where it is used by services such as Xfinity.2

How it started

History

In March 2009, the Jinni website integrated the Netflix developer API. As a consequence, people could search the Netflix catalog, and "Instant Watch" catalog from Jinni, and add to their Netflix queues or begin streaming. In May 2010, Google announced a strategic alliance with Jinni to allow access to its tools by Google TV. In January 2011, Jinni announced it had raised US$5 million in Series B funding.

In June 2012, Belgian cable operator Belgacom deployed a recommendation engine from Jinni on digital set-tops that allowed subscribers to browse for content based on "mood". In July 2012, Jinni teamed up with Swisscom “for integration into [o]n [d]emand and live TV".

On November 6, 2013, Jinni launched a new customer-facing website and iPad application, providing personal recommendations based on a users "entertainment personality" as well as personalized TV listings, semantic content searches, and social-based group recommendations. In May 2014, Jinni integrated its "mood" and "taste"-driven video discovery engine with AT&T’s U-verse TV platform.

In June 2015, Jinni shut down its public service and now offers "solutions for pay TV [and] OTT operators" and "for entertainment advertisers".

From Wikipedia’s article on Jinni, shared under CC BY-SA 4.0.2

Timeline

  1. Jan 2008Founded Founded1

Sources

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