The story
Founded by John Mills in 1986.1
Private company
JML
Logo: JML Direct Limited, Public domain, via Wikimedia Commons3
FMCG and TV Home Shopping Business
John Mills Limited (trading as JML) is a consumer products company based in the United Kingdom that markets household and lifestyle products through retail demonstrations and video displays in stores. The company develops and sells products in categories including homewares, health and beauty, DIY and gifts. It sells them through its website, TV channels and retail stores.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
1986Founded1
- Industryretail1
- HeadquartersNorth London1
- Websitewww.jmldirect.com
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John Mills Limited (trading as JML) is a consumer products company based in the United Kingdom that markets household and lifestyle products through retail demonstrations and video displays in stores. The company develops and sells products in categories including homewares, health and beauty, DIY and gifts. It sells them through its website, TV channels and retail stores.2
Leadership
Who has led JML, and when. Pick a name to see everywhere that person has worked.
- FounderJohn Mills1
Timeline
- 1986Founded Founded1
Links
- Websitewww.jmldirect.com1
- WikipediaJML (company)
- WikidataQ6108523
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataJML on Wikidata
- 2WikipediaJML on Wikipedia
- 3Wikimedia CommonsJML logo by JML Direct Limited, Public domain