The story
This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, corduroy pants, khaki pants and other clothing articles for men and women. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m2) operation also owned by Milo and Jacques Revah.
After JNCOs grew in popularity, store chains such as Kohl's, J. C. Penney, Tops and Bottoms, Gadzooks, and Pacific Sunwear began to carry them.
After peak sales of $186.9 million, sales halved in 1999. In the 2000s, the brothers closed the main factory.
In 2019, original founder Milo Revah announced he had re-acquired the brand and intended to relaunch it, with the relaunch taking place in June of that year, along with a new website.
From Wikipedia’s article on JNCO, shared under CC BY-SA 4.0.4