The story
Joma was founded in 1965 by Fructuoso López to produce shoes for general use. The brand name comes from the given name of Fructuoso's first born son (José Manuel). In 1968, the company began to specialize in sport shoes production and distribution. After a relative success, Joma entered into football market, obtaining a great success domestically and internationally. Eventually, Joma Sport opened offices in the United States, Europe and Asia, currently present in over 70 countries throughout the world.
From Wikipedia’s article on Joma, shared under CC BY-SA 4.0.4