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Private company

Jordans

British cereal foods manufacturer

Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, that also encompasses Dorset Cereals and Ryvita crispbreads.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1855Founded1
  • Industryfood industry1
  • HeadquartersBiggleswade1
  • Websitewww.jordanscereals.co.uk
  • Legal formPrivate Limited Company3
  • LEI5493000GC0RSWERGSJ673
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered address32 HARPER ROAD, CV1 2AP Coventry, United Kingdom3
  • Registered withCompanies House, 136284513

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Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, that also encompasses Dorset Cereals and Ryvita crispbreads.2

Corporate structure

Jordans is part of a group headed by Associated British Foods. 59 entities, 17 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

In 1855, farmer William Herbert Jordan bought Holme Mills in Biggleswade, Bedfordshire, England. The mills produced flour until 1970. In 1972 the mill owners, brothers Bill and David Jordan, founded Jordans Cereals to produce granola, which they had discovered in California.

Their initial product was granola. In 1981, Jordans began production of a granola bar.

From 2002 to 2006 Jordans and Yeo Valley Organic backed the Organic and Natural Food Company, a startup that produced 'Green Machine' vending machines in UK schools that offered healthy foods to pupils and staff.

In April 2003, the company won a Queen's Awards for Enterprise.

Bill Jordan became an MBE in the 2005 New Year Honours for services to the food and drink industries.

In September 2007, 20% of the company was sold to Associated British Foods, followed by a further 42% in June 2008, becoming fully owned by ABF by 2013.

From Wikipedia’s article on Jordans (cereal), shared under CC BY-SA 4.0.4

Products and brands

  • breakfast cereal

Listed on Wikidata.1

Jordans is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix.

Jordans belongs to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association.

From Wikipedia’s article on Jordans (cereal), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1855Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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