How it started
History
The company's founder, Jos Alukkas, established a small jewellery unit in Thrissur in 1964. Under his guidance, the brand introduced the standardization of gold with the 916 purity certification, which has become a widely adopted benchmark in the Indian jewellery industry. Jos Alukkas is also known for pioneering the concept of "gold supermarkets," which are large-format stores featuring extensive collections of jewellery. Today, the Jos Alukkas Group, chaired by Jos Alukkas and managed by his sons Varghese Alukkas, Paul J. Alukkas, and John Alukkas, operates over 60 large-format jewellery showrooms across India and employs more than 5,000 people.
From Wikipedia’s article on Jos Alukka & Sons, shared under CC BY-SA 4.0.2