The story
Otto Josten founded the company as a watch-repair business in Owatonna in 1897. Jostens (then called "Josten's" –the apostrophe was later dropped) began manufacturing emblems and awards for nearby schools. In 1906, its year of incorporation, Josten added class rings to his product line, the market being the Midwest. Jostens created the American Yearbook Company in 1950, later merging it under the Jostens brand.
In 2003, Jostens was acquired by private equity firm DLJ Merchant Banking, a subsidiary of aPriori Capital Partners. The following year, in 2004, DLJ and KKR formed Minneapolis, Minnesota-based Visant Corporation.
On October 14, 2015, consumer products manufacturer Jarden acquired Jostens from Visant Corporation, stating that it planned to take advantage of synergies with its other properties (particularly Rawlings and Yankee Candle), and "turn it into a true consumer-product business, as opposed to it historically being run like a printing asset".
Jarden merged with Newell Rubbermaid in 2016 to form Newell Brands. In 2018, Newell Brands sold Jostens to Platinum Equity for $1.3 billion.
From Wikipedia’s article on Jostens, shared under CC BY-SA 4.0.4