The story
Founded by Giovanni Ceirano in 1905, in Turin.1
Background
The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for: Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); Junior F.J.T.A. - (Fabbrica Junior Torinese d'Automobili); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA).
In 1888, after eight years apprenticeship at his father's watch-making business, Giovanni Battista started building Welleyes bicycles, so named because English names had more sales appeal. In October 1898 Giovanni Battista and Matteo co-founded Ceirano GB & C and started producing the Welleyes motor car in 1899. In July 1899 the plant and patents were sold to Giovanni Agnelli and produced as the first F.I.A.T.s - the Fiat 4 HP. Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C. which in 1903 became Società Torinese Automobili Rapid (S.T.A.R.) building cars badged as 'Rapid'. In 1904 Matteo Ceirano left Ceirano GB & C to create his own brand - Itala. In 1905 Giovanni also left Ceirano GB & C to found his own company - Fabbrica Junior Torinese d'Automobili, branded as Junior and F.J.T.A.
History
In 1904 Giovanni Ceirano founded the car manufacturer 'Ceirano Junior & C.' in Turin, but by 1905 he renamed it Fabbrica Junior Torinese d'Automobili. By 1906 he may have left or reduced his interest as he also founded S.C.A.T. (Società Ceirano Automobili Torino), also in Turin. In 1907 the company merged with Officine Turkheimer per Automobill e Velocipedi (O.T.A.V.). Production ceased in 1909 (or 1910) but 'Momo F. & C.', one of the Italian dealers, acquired the stock and sold off the remaining vehicles.
From Wikipedia’s article on Junior F.J.T.A., shared under CC BY-SA 4.0.3
