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Private company

Kebab Turki Baba Rafi

Logo: https://www.facebook.com/photo.php?fbid=10151286020769583, Non-free logo, via Wikipedia3

Indonesian kebab shops

PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets in Indonesia, Malaysia and the Philippines as of 2022. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono. In 2005, the business applied the franchise system.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2005Founded1

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PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets in Indonesia, Malaysia and the Philippines as of 2022. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono. In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.2

The story

Founded by Nilam Sari in 2005.1

The business began in 2003, with a cart operated by husband and wife team Nilam Sari and Hendy Setiono at Nginden Semolo Street in Surabaya, Indonesia. They built the business inspired by a journey to Qatar and the many sellers of Turkish-style doner kebab or shawarma. The "Baba Rafi" name was taken from Arabic word, "baba" meaning father, and "Rafi" is inspired from their first child's name, Rafi Darmawan.

In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines. Later, Kebab Turki Baba Rafi has continued its expansion into Singapore, Brunei, China, Sri Lanka, the Netherlands, Hong Kong, and India. The company imports around 200 tonnes (200 long tons; 220 short tons) of halal-certified meat from New Zealand every three months.

From Wikipedia’s article on Kebab Turki Baba Rafi, shared under CC BY-SA 4.0.4

Leadership

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Products and brands

  • doner kebab

Listed on Wikidata.1

Timeline

  1. 2005Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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