The story
In 2011, Unibet was granted one of 48 licenses issued under Denmark's newly regulated gambling market.
In 2012, Unibet acquired the Danish bookmaker Bet24.
On 19 May 2014, Unibet's shareholders approved the spin-off of its business-to-business subsidiary, Kambi Group Plc. Kindred retained a distributed 95 per cent stake, and Kambi began trading independently on the NASDAQ OMX Stockholm First North on 2 June 2014.
Effective 31 December 2014, Unibet acquired Bingo.com Ltd.'s domain and real-money gambling business for $8 million. The price was paid partly in cash and partly through the redemption of Unibet's 15,000,000 shares in Bingo.com at $0.40 each.
In July 2015, Unibet acquired the online business of StanJames.com for a reported £19 million, excluding the Stan James high-street betting shops, which were rebranded Megabet. The StanJames.com brand was discontinued on 26 February 2018, with customer accounts transferred to Kindred Group.
On 14 November 2016, Unibet became the first gambling operator to integrate the Swedish electronic identification service BankID. The following month, shareholders approved renaming the company Kindred Group Plc, citing a shift toward a multi-brand strategy.
In February 2017, Kindred Group acquired the Gibraltar-based operator 32Red for approximately £176 million. The acquisition was completed in June 2017.
In January 2018, Kindred launched an online gambling ad-blocking tool developed with Betfilter, intended to prevent self-excluded customers from being shown gambling advertisements.
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Kindred entered the United States sports betting market in August 2018 through a partnership with the Hard Rock Hotel & Casino Atlantic City in New Jersey. In January 2019, Kindred formed a similar partnership with Mohegan Sun Pocono to enter the Pennsylvania market. Following a strategic review launched in April 2023, Kindred announced in November 2023 that it would exit all North American markets by the second quarter of 2024. The exit was accompanied by a reduction of more than 300 corporate positions and projected annual cost savings of approximately £40 million.
In its third-quarter 2024 report, Kindred Group recorded total revenue of £294.5 million, a 4 per cent increase year-on-year. Underlying EBITDA rose 49 per cent to £63.4 million. Active customers increased 9 per cent to 1,701,100. In October 2024, FDJ completed its acquisition of Kindred Group after its tender offer secured more than 90 per cent of Kindred's outstanding share capital.
From Wikipedia’s article on Kindred Group, shared under CC BY-SA 4.0.4