Private company

Kind Snacks

Logo: Kind Healthy Snacks, Public domain, via Wikimedia Commons3

American food company

Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky. Since 2020, it has been a subsidiary of Mars Inc.2 Its revenue was $5 billion.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2004Founded1

Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky. Since 2020, it has been a subsidiary of Mars Inc.2

The story

Founded by Daniel Lubetzky in 2004.1

Leadership

Who has led Kind Snacks, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • snack bar

Listed on Wikidata.1

Timeline

  1. 2004Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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