The story
The 1904 Yale was a touring car. Equipped with a tonneau, the basic model could seat 5 passengers and sold for US$1500. The car's engine was a horizontally mounted water-cooled flat-2, mid-mounted, which produced 16 hp (12 kW). It powered the wheels through a 2-speed transmission. The car weighed 1,800 lb (820 kg).
A model with a 30 hp (22 kW) engine sold for US$2500. A 12-horsepower Yale touring car was also sold in 1904 for $1700. It was advertised nationally that year in Dun's Review as "the simplest, safest and most economical touring car made in America."
From Wikipedia’s article on Kirk Manufacturing Company, shared under CC BY-SA 4.0.3