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Private company

Kjell & Company

Logo: kjell.com4

Swedish store chain

Kjell & Company is a Swedish store chain that sells mainly electronic peripherals. The first store opened in Malmö in 1990 and the company has expanded greatly during the last few years. The stores are spread across Sweden but with a slightly higher concentration in the south and Stockholm.2 It employed 189 people in 2026.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1988Founded1
  • HeadquartersMalmö1
  • Websitewww.kjell.com
  • Legal formjoint-stock company1
  • LEI549300V6H0O1HN5DK1753
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressOscars gate 71, 0256 Oslo, Norway3
  • Registered withThe Brønnøysund Register Centre, 989 395 3273

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Kjell & Company is a Swedish store chain that sells mainly electronic peripherals. The first store opened in Malmö in 1990 and the company has expanded greatly during the last few years. The stores are spread across Sweden but with a slightly higher concentration in the south and Stockholm. In 2015, Kjell and Company expanded their business by opening up multiple stores in Norway. By autumn 2018, there were a total of 115 stores in Sweden and Norway.2

The story

Kjell & Company was founded in 1988 by Marcus Dahnelius together with his two brothers and his father Kjell.

These are a few of the milestones in the history of Kjell & Company:

1988: The Dahnelius family create the foundation of the business (in Sundsvall).

1990: The family moves to Malmö and open the first Kjell & Company store.

1992: Kjell & Company release their first catalogue.

2005: Hakon Invest (now known as ICA-Gruppen) become part-owners and the growth accelerates.

2007: Kjell & Company open a purchasing office in Shanghai, and relocate their logistics department to Malmö.

2009: Kjell & Company publish the first version of their book ”Hur funkar det?” (Swedish for "How does it work?").

Read the full text

2014: The Norwegian company FSN Capital become a new majority owner and renew the growth strategy.

2015: Kjell & Company open their first store in Norway.

2016: Kjell & Company open their 100th store (counting both Norway and Sweden) in Hässleholm.

2017: Kjell & Company open their 100th store in Sweden (Trelleborg). The customer membership program "Kjell & Company Kundklubb" ("customer club") starts recruiting in February and reaches 1 000 000 members by December same year.

From Wikipedia’s article on Kjell & Company, shared under CC BY-SA 4.0.5

Products and brands

  • consumer electronics

Listed on Wikidata.1

Employees over time

  • 20261891

Timeline

  1. 1988Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteKjell & Company logo
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