Private company

Kleeneze

Logo: The logo may be obtained from Kleeneze ., Non-free logo, via Wikipedia3

Former multi-level marketing company

Kleeneze is a British homeware company operating throughout the United Kingdom providing everyday laundry and cleaning staples and appliances, to UK retailers. Founded in 1923 in Hanham, Bristol, it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.2 It ceased to exist in 2018.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1923Founded1

Kleeneze is a British homeware company operating throughout the United Kingdom providing everyday laundry and cleaning staples and appliances, to UK retailers. Founded in 1923 in Hanham, Bristol, it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.2

How it started

History

The company's founder, Harry Crook, emigrated to the United States, and whilst there joined Fuller Brush as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold door-to-door by salesmen.

In 1995, Kleeneze was bought by European Home Retail (EHR). The company was bought by Findel PLC in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company, as part of their MLM portfolio.

The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated its headquarters and distribution centre to Warmley. In 2007, after the acquisition by Findel, it was announced that the company would move to Hyndburn.

In 2016, funding was obtained from Greater Manchester Combined Authority for Kleeneze to set up a warehouse and distribution centre in Rochdale.

Kleeneze was a founder member of the UK's Direct Selling Association until 2017.

From Wikipedia’s article on Kleeneze, shared under CC BY-SA 4.0.2

Timeline

  1. 2018Dissolved Dissolved1
  2. 1923Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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