There are many Koh-Kae flavors available. There are also many products other than coated peanuts such as roasted peanuts, green peas, broad beans, and mung beans.
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Coffee
Shrimp
Nori-Wasabi
Tom Yum
Barbeque
Ovaltine
Sweet Chili sauce
Mala BBQ
Mala Spicy hot pot
Durian
Peanuts products as at 2023 came in 8 varieties
Source:
Salted peanuts
Roasted peanuts
Honey peanuts
Chili & Salt peanuts
Thai Spicy peanuts
Salted Red skin peanuts
Salted Groundnuts
Peanut Crackers
Koh Kae Max as at 2023 came in 4 flavors
Source:
Koh-Kae max Squid
Koh-Kae max Cheese
Koh-Kae max Wasabi & Japanese sauce
Koh-Kae max Texas Bar-B-Q
Koh Kae green peas come in 5 Flavors
Source:
Salted
Sriracha sauce
Shrimp
Wasabi
Sprinkle salt
Koh Kae Broad Beans come in 7 flavors
Source:
Seafood Curry
Shrimp flavor
Chili
Salted
Seaweed
Crab Roe
Spicy Chicken Wings
Koh Bean (Mung Beans) come in 5 Flavors
Source:
Koh-Kae Mixed nuts with salt
Salted
Wasabi Crab stick
Seaweed
Barbeque
Koh Kae plus as at 2023 have 7 products
Spurce:
Salted mixed nuts
Coconut cream flavor coated cashew nuts
Honey & Sesame Cashews
Salted almonds
Salted cashews
Thai spicy mixed nuts
Thai tom yum cashew nuts
Koh Kae plus protein snacks as at 2023 have 4 products
Source:
Roasted cashews
Roasted pistachios
Mixed nuts
Roasted almonds
Nut Natur as at 2023 has 4 products
Source:
Sea-salt almonds
Roasted almonds
Roasted pistachios
Roasted cashew nuts
Zico stick biscuit come in 3 flavors
Source:
Mixed flavor
Seaweed
Cochujang
Nelie Crackers has 4 flavors
Source:
Classic
Seaweed & Japanese sauce
Sour cream & Onion
Cheese
There is one chocolate product
Koh-Kae Choco ball (chocolate coated peanuts)
Other Snacks include
Source:
Wanz
Fonto milk flavor corn snacks
Tama fruit flavor jelly drinks which come in 4 flavors Orange, Strawberry, Grape and Lychee
MR corn snacks
Seleco seaweed snacks
Other type of product which are merchandise included
Source:
T-shirt
Figure
Bag
Other merchandise included Clocks, Water bottle, Koh-Glassy Umbrella and Koh-Kae multi-purpose box.
Marketing
Koh-Kae is the leader of Thailand’s market of nut snack which has 4,000-5,000 million baht of growth worth. Koh-Kae has about 50% or more of the total sales of the nut snacks market, 40% of total sales come from coated nuts, 25% are naked nuts, and 35% are premium nuts such as almond, pistachio and cashew nuts.
Nut snacks market is 13% of total snacks market which has a total value of more than 35,000 million baht, potato is still the biggest part of the market at 35% followed up by extruded snacks at 30% and nut snacks at 13%, and others (such as fish snack, seaweed, popcorn).
In 2009, they made a campaign called ‘โดดงับ รับล้าน’ which help boost up their market growth and in 2019 they have Thai celebrity, เป๊ก ผลิตโชค, as their presenter for their Koh Kae green peas products branch as well as new commercial and advertisement which expected to boost up their growth again.
Marketing in other countries
At present, the company exports to over 70 countries worldwide, with 20% of the revenue coming from exports, and the remaining 80% from domestic sales.
