Ksubi

In 1999 Gareth Moody, Dan Single, Paul Wilson and George Gorrow were dissatisfied with the range of denim fits on the market, leading them to manufacture their own jeans and other denim garments (originally under the name “tsubi”).

Ksubi made its international debut in London in 2002, with fashion displays held at the abandoned Aldwych tube station.

In 2006, the brand changed its name to Ksubi as a result of a trademark infringement dispute.

In 2010, Ksubi was purchased by clothing manufacturer Bleach, who also owned and produced Insight and Something Else. In 2013, Bleach went into liquidation and Breakwater Management acquired Ksubi. In 2014 the licence for global distribution was obtained by The General Pants Group. It is currently independently owned. In 2016, GPG embarked on an international roll out of physical stores starting with New York and Los Angeles.

In 2017, Travis Scott christened the New York store with a 40 minute in-store performance to launch his collaboration with Ksubi. In 2019, Kendall Jenner collaborated on an 8-piece capsule collection entitled "Sign of the Times". In 2019, Ksubi teamed up with Kith on their annual NYFW show.

In 2020, Ksubi separated from GPG with former CEO Craig King leading the new company Ksubi Sales International. In 2022, after COVID pandemic interruptions Ksubi rebooted its global expansion with flagships in Miami, Chicago and London. In 2023, Ksubi expanded its categories into underwear and kids. In September 2024, Pip Edwards was named creative director of Ksubi.

The Ksubi Flagship store is based in SoHo, New York with other retail locations including Los Angeles, Chicago, Miami and more.

Ksubi can be found in premium stores across the globe. Stockists include Barneys, Saks and Kith in the United States, Holt Renfrew in Canada, Harrods and Selfridges department store in the United Kingdom, RonHerman in Japan.

The brand has also strengthened its presence in Australia, with standalone Ksubi stores open in Sydney (Westfield Bondi Junction) and Melbourne (Little Bourke Street) as part of its expanded Australian retail footprint.

Controversy

The label hit headlines around the world in 2001 when they unleashed 200 live rats onto the catwalk.

Ksubi turned heads in 2007 with a catalogue displaying sunglasses propped on penises.

In 2013 Ksubi's Sex! & Fashion capsule collection received consumer backlash concerning ‘sexually provocative imagery’ in their General Pants Co. window campaign.