How it started
Company history
Set up in 1988 to help develop the tourist market, La Tur began charter operations using McDonnell Douglas MD-83 aircraft. One year later, the Airbus A300-600 was introduced for flights to Europe and Asia. Plans were made to replace the MD-83s with Airbus A320 and Airbus A321, but the financial situation did not allow it.
By 1992, La Tur had too much capacity, and the A300 was leased out. The fall of the Mexican peso and the deregulation of Mexican air transport led to the take over by TAESA.
From Wikipedia’s article on LaTur, shared under CC BY-SA 4.0.2